Company News

Platex Rolls Out Personal Wipes

Targeting Valentine's Day shoppers.

In time for Valentine’s Day Energizer Personal Care introduced Fresh + Sexy wipes by Playtex, a brand new before-and-after intimate wipe.

“This product was designed to address an important consumer need,” said Erik Rahner, group marketing director, Energizer Personal Care.


The lightly scented, hypoallergenic formula and soft cloth texture offers natural botanicals such as cranberry, chamomile and aloe and is flushable too.

For more on the wipes marketplace, look for Household and Personal Care wipes, a special supplement to Happi, out this spring.




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